泉州师范学院外国语学院商务英语专业介绍

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Business English Department

围绕中国（福建）自由贸易试验区和21世纪海上丝绸之路核心区建设等国家和福建省重大战略需求，外国语学院根据社会对商务英语专业应用型人才的需求，在原英语专业(经贸英语方向)10多年的办学基础上，经教育部批准于2015年9月开设商务英语专业。本专业人才培养目标为培养立足本土、了解国情，服务地方区域经济社会发展；注重实践、适合行业或专业发展的应用型优秀商务英语人才。本专业具有跨学科特点，学科基础以外国语言文学、应用经济学、工商管理、国际商法等为依托，突出商务语言运用、商务知识与实践、跨文化商务交际能力的人才培养特色，培养目标突出国际化、应用性两大特点，旨在培养英语基本功扎实，具有国际视野和人文素养，掌握语言学、经济学、管理学、法学（国际商法）等相关基础理论与知识，熟悉国际商务的通行规则和惯例，具备英语应用能力、商务实践能力、跨文化交流能力、思辨与创新能力、自主学习能力，能从事国际商务工作的应用型人才，其核心任务就是培养跨文化交际能力、商务英语沟通能力和商务实践能力，胜任外经外贸、金融、管理、涉外等领域各项工作尤其是泉州涉外民营企业、行业的国际商贸、跨境电商、国际会展等方面工作。

Focusing on the primary strategic needs of China (Fujian) Pilot Free Trade Zone and the building of the 21st Century Maritime Silk Road Core Area, in order to match the society's demand for business English talents, the School of Foreign Languages set up Business English Department based on the previous foundation of English(Economics and Trade) with the approval of the Ministry of Education in September 2015. The program is designed to cultivate excellent application-oriented business talents who have a solid foundation of English and practical skills and will serve the regional economic and social development based on the local and national condition. This interdisciplinary program integrates foreign language and literature, applied economics, business administration, international business law and so forth. It highlights the characteristics of business language application, business knowledge and practice, and cross-cultural business communication skills. It aims at cultivating application-oriented talents with global vision and good humanity accomplishment who have international business abilities of English application, business practice, cross-cultural communication, critical thinking and innovation, autonomous learning ability by learning systematically the basic theory and knowledge of linguistics, economics, management, international commercial law, etc. The core task is to develop students’ intercultural communication competence and business English communication and practice abilities, therefore they will graduate as advanced talents capable of working on foreign trade, finance, management, especially foreign affairs of foreign-related private enterprises in Quanzhou and international trade, cross-border e-commerce, international conventions and exhibitions and so forth.

本专业人才培养以服务地方区域经济社会发展的优秀商务英语人才为主题，突出“应用性”。按照正在制订本专业专业培养国家标准，建设和完善由语言知识模块、商务知识模块、跨文化知识模块和人文社科及跨学科知识四个课程模块、商务英语实训中心、商务英语实践（实训、见习、实习、）基地构成的人才培养平台，突出学生职业技能的训练和实践，培养具有较强英语运用能力与国际商务工作能力的国际化复合型、应用型的国际商务英语人才。丰富人才培养模式，提升学生的实践能力和创新能力。人才培养方案中加大专业实践性课程的权重比，尤其是跨文化交际能力实践类和商务实践能力类课程。通过商务英语实训平台，强化岗前培训，提高职前实践技能，为人才培养提供扎实保障，尤其是应用性的举措得以顺利实施。2016级商务英语专业代表队参加2019年“亿学杯”全国商务英语实践技能大赛（福建赛区）荣获一等奖佳绩。通过进一步充实专业方向的内涵，根据专业特点和社会发展趋势，努力拓宽学生的职业空间，培养出适应市场和社会需求的基础厚、素质高、能力强的服务区域、行业企业发展需求商务英语人才，从而不断提升学生的就业竞争力和社会美誉度。

The teaching abd learning in Business English  satisfies the needs of regional economic and social development, affixing great value to the applicability.

On the basis of national standard (draft) for Business English education, the talent training platform, consisting of four curriculum modules (language, business, intercultural communication, humanity and other interdisciplinary knowledge), a training center, and a practice base (for training, novitiate and internship), is under construction and improvement. The platform focuses on the training and practice of professional skills and aims at bringing up international compound and applied talents with specialty, capability and knowledge. It diversifies modes of talents training and improves the practical and innovative ability of students. In the talent training plan, the ratio of practical courses is increased, especially courses concerned with intercultural communication and business practice. On the training platform of business English, students have their practical skill greatly strengthened with intensified pre-job training. It provides a good grounding for talent training, and guarantees the implementation of many practical moves. The contestants comprising of the Business English juniors won the first prize in the 2019 Yixue Cup National Business English Practice Contest (Regional Final in Fujian). The enrichment of the major’s content, together with a full understanding of its own features and the trend of social development, contributes to the extension of students’ career development and the enhancement of their competitiveness and social reputation. Graduates have been well-equipped for the needs of market and society with knowledge, specialty and capability, in service of the region, field and enterprise development.

近四年，商务英语专业获得了学校的大力支持，先后投入300万用于专业实习实训平台、基地和师资队伍建设，学院进一步加大本专业办学投入，努力将本专业建成福建省“中国自由贸易试验区和21世纪海上丝绸之路核心区建设等国家和省重大战略需求”商务英语应用型人才培养重要基地。

With great support from the University in the past four years, the Major has invested 3,000,000 yuan in the construction of training platform, practice base and teaching staff. The ever-growing input on the running of Business English is intended for a prominent applied talent training base of business English in Fujian Province, in accordance with the needs of national and provincial strategies like the construction of the China Pilot Free Trade Zone and Core Areas of 21st Century Maritime Silk Road.