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中央财经大学商学院导师介绍:曲日亮

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中央财经大学商学院导师介绍:曲日亮正文

  
      ►基本资料
  姓名:曲日亮
  性别:男
  国籍:中国
  职称:副教授
  出生日期:1974.8.6
  电话:13501028013
  邮箱:riliangqu@hotmail.com

  ►主要研究方向
  营销战略(包括战略导向;企业社会责任感;跨国公司子公司营销战略;消费者福祉等)

  ►回国后讲授过课程
  博士阶段:营销主文献阅读
  国际MBA:营销原理(英语讲授)
  普硕:品牌管理/国际营销(双语)
  本科:营销原理(英语)/市场调查(英语)/整合营销(英文)

  ►主要教育经历
  1998-2002博士学位(市场营销方向)英国诺丁汉大学商学院
  1997-1998硕士学位(市场营销)英国Salford大学管理学院
  1992-1996学士学位(科技英语专业)大连理工大学外语系;辅修国际工商管理专业,大连理工大学管理学院

  ►主要工作经历
  2014.9-中央财经大学商学院营销系副教授
  2009.12-2014.8中国人民大学商学院市场营销系副教授
  2005.05-2009.11英国Aston商学院助理教授(终身教职)
  2002.09-2005.05英国Norwich商学院助理教授

  ►荣誉、奖励
  2009年教育部新世纪优秀人才
  2004年英国营销科学院年度研究创新项目奖
  2003年英国营销科学院年会最佳论文奖(营销战略类)

  ►主要研究成果
  国际学术期刊论文(共计12篇,其中6篇为SSCI收录论文)
  1.Qu,R.(2013).“MarketOrientationandOrganizationalPerformanceLinkageinChineseHotels:theMediatingRolesofCorporateSocialResponsibilityandCustomerSatisfaction”,AsianPacificJournalofTourismResearch(SSCI),DOI:10.1080/10941665.2013.866580.
  2.Qu,R.(2012).TheImpactofIntegrationandResponsivenessonMNCSubsidiaries’MarketOrientation.JournalofGlobalMarketing,25(3),127-140.(人大商学院国际期刊目录B类)
  3.Fu,Guoqunn,Saunders,J.,&Qu,R.(2009).Brandextensionsinemergingmarkets:theorydevelopmentandtestinginChina.JournalofGlobalMarketing,22(3),217-228.(人大商学院国际期刊目录B类;本人为通讯作者)
  4.Qu,R.(2009).Theimpactofmarketorientationandcorporatesocialresponsibilityonfirmperformance:evidencefromChina.AsiaPacificJournalofMarketingandLogistics,21(4),570-582.
  5.Qu,R.,&Ennew,C.T.(2008).Doesbusinessenvironmentmattertothedevelopmentofamarketorientation?.JournalofTravel&TourismMarketing,24(4),271-283.(SSCI)
  6.Qu,R.(2007).CorporatesocialresponsibilityinChina:Impactofregulations,marketorientationandownershipstructure.Chinesemanagementstudies,1(3),198-207.(SSCI)
  7.Qu,R.(2007).TheroleofmarketorientationinthebusinesssuccessofMNCs'UKsubsidiaries.ManagementDecision,45(7),1181-1192.(SSCI)
  8.Fu,G.,Ding,J.,&Qu,R.(2007).Ownershipeffectsinconsumers'brandextensionevaluations.JournalofBrandManagement,16(4),221-233
  9.Qu,R.(2007).Effectsofgovernmentregulations,marketorientationandownershipstructureoncorporatesocialresponsibilityinChina:Anempiricalstudy.InternationalJournalofManagement,24(3),582-591.
  10.Qu,R.,Ennew,C.,&TheaSinclair,M.(2005).TheimpactofregulationandownershipstructureonmarketorientationinthetourismindustryinChina.TourismManagement,26(6),939-950.(SSCI)
  11.Qu,RiliangandChristineT.Ennew(2005),"DevelopingaMarketOrientationinaTransitionalEconomy:theRoleofGovernmentRegulationandOwnershipStructure",JournalofPublicPolicy&Marketing,25(1),82-89.(SSCI)
  12.Qu,R.,&Ennew,C.T.(2003).AnexaminationoftheconsequencesofmarketorientationinChina.JournalofStrategicMarketing,11(3),201-214.
  出版专著
  Qu,Riliang(2010),MarketOrientationofHotelsandTravelServicesinChina.LAPLambertAcademicPublishing:Saarbrücken,Germany.
  专著章节
  Qu,Riliang(2009),“DevelopingaCorporateSocialResponsibilityinChina”,inChinaintheWorldEconomy,Wu,Z.(ed),Routledge:London
  国际学术会议论文:
  Qu,Riliang(2012),“MarketOrientationandBusinessPerformanceinMNCForeignSubsidiaries-theModeratingEffectsofIntegrationandResponsiveness”,ProceedingsofAmericanMarketingAssociation(AMA)SummerMeeting,Chicago,USA.
  Qu,Riliang(2010),“TheImpactofIntegrationandResponsivenessonMNCSubsidiary'sMarketOrientation”,ProceedingsofAmericanMarketingAssociationSummerMeeting,Boston,USA.
  Qu,Riliang(2010),“TheImpactofMarketOrientationandCorporateSocialResponsibilityonFirmPerformance:EvidencefromChina”,Proceedingsof7thInternationalSymposiumofManagementSciences,Shanghai,China.
  Qu,Riliang(2008),“MarketOrientationandOrganizationalPerformance:theMediatingEffectsofCorporateSocialResponsibility”,ProceedingsofAmericanMarketingAssociationSummerMeeting,SanDiego,USA
  Qu,Riliang(2007),“TheantecedentsandconsequenceofmarketorientationinMNC’sUKsubsidiaries”,ProceedingsoftheAcademyofInternationalBusiness(AIB)AnnualMeeting,Indianapolis,USA.
  Qu,Riliang(2006),“Theroleofmarketingorientationtothesuccessofmultinationalcompanies’subsidiaries”,ProceedingsoftheAcademyofInternationalBusinessAnnualMeeting,Beijing,China.
  Qu,Riliang(2005),“MarketOrientationintheMultinationalCompanies’UKSubsidiaries”,ProceedingsofAcademyofMarketingConference2005,Dublin,Ireland.
  Guoqun,Fu,JohnSaundersandRiliangQu(2005),“BrandExtensionsinEmergingMarkets:TheoryDevelopmentandTestinginChina”,ProceedingsofAcademyofMarketingConference2005,Dublin,Ireland.
  Qu,RiliangandChristineT.Ennew(2004),“DoesBusinessEnvironmentMattertotheDevelopmentofaMarketOrientation”,Proceedingsof33rdEuropeanMarketingAcademyConference,Murcia,Spain.
  Qu,Riliang(2004),“OnTheRelationshipsBetweenMarketOrientationandGenericCompetitiveStrategies-acasestudyinChina”,ProceedingsofAcademyofMarketingconference2004,Cheltenham,UK.
  Qu,RiliangandNicolaosTzokas(2003),"TheImpactofGovernmentRegulations,OwnershipStructureandMarketOrientationonCorporateSocialResponsibilityinChina",Proceedingsof32ndEuropeanMarketingAcademyConference,Glasgow,UK.
  Qu,RiliangandChristineT.Ennew(2003),"AnexaminationoftheconsequencesofmarketorientationinChina",ProceedingsofAcademyofMarketingconference2003,Birmingham,UK.
  Qu,Riliang,ChristineT.EnnewandM.TheaSinclair(2002),"DevelopingMarketOrientationinChina:TheImpactofTheRegulationandOwnershipStructure",ProceedingsofAcademyofMarketingconference2002,Nottingham,UK.
 

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